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The First 1%

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Pick the one that sounds like you. Each ends with a move you can finish tonight.

If you have never posted on camera

  1. 1.Record 60 seconds on your phone. No script, no lights, one take.
  2. 2.Answer one question: what are you trying to figure out right now?
  3. 3.Post it or send it to one friend. Getting it out is the win, not the views.

If your business took a hit and you need to restart

  1. 1.Write down what still works, even if it is small.
  2. 2.Pick the one customer or contact most likely to reply this week.
  3. 3.Send them one honest message tonight. Restart with a conversation, not a plan.

If you are early in a new role

  1. 1.List the three people whose work touches yours the most.
  2. 2.Ask each one: what would make my work easier for you?
  3. 3.Book the first of those conversations before you log off tonight.

If you keep waiting for the perfect plan

  1. 1.Write the plan in five lines. If it needs more, it is too early.
  2. 2.Circle the smallest step you could finish in 30 minutes.
  3. 3.Do only that step tonight. The plan gets better once something exists.

Stuck at zero?

Share this with one person who is stuck at zero. We want the first 1%, not the polished story.